About Echelon
Echelon started as a personal project to fix the spreadsheet chaos in a regular Crusade group. Every campaign had the same problems: XP miscalculated, rosters out of sync, Battle Honours forgotten, and the campaign host doing all the administrative work nobody signed up for.
Echelon replaces the spreadsheet with a live, shared campaign manager. One place where every player's roster, every battle, and every unit's story lives together.
Why did I build Echelon?
I have been playing Warhammer 40,000 for years, and some of the friendships I have as an adult started over a table, with an army I had spent many hours painting. That is the part of the hobby I care about, and it is the reason any of this exists.
Crusade is my favourite way to play, because it is where a group ends up with a story that belongs to them. There is the captain who has survived nine games and lost an arm doing it, and the Warboss who keeps failing the same objective. None of that is in a rulebook. It happens at your table, and then it gets forgotten, or it sits in a spreadsheet nobody opens.
So Echelon is built around the group rather than the player. Everyone can see the campaign. Every force has a record. The quiet player who never posts in the group chat still has their story on the board!
Coming soon
Where this goes next is more room for a group to play its own way, with the house rules you already use at your table kept in the campaign alongside everything else. That is not built yet, and it is not part of what any plan pays for today. It is where I want to take it.
Warhammer 40,000 is Games Workshop's world. Echelon is somewhere to keep what your group does in it.
Support & Pricing
Echelon is free to play, and most groups never need to leave the free tier. The paid tiers raise the caps on campaigns you host, remove ads, and add photos and banners. The Support page lists what each one costs and what it pays for.
View Pricing & FAQsFree. No credit card. Up and running in under 30 minutes.
AI Disclaimer
Running a campaign should never feel like a second job, and stripping that away is the whole point of Echelon. The vision, the architecture and every decision about what Echelon should be are mine, sharpened by ideas from you in the community.
I also know first-hand how a lot of you in this hobby feel about AI, and I do not think you are wrong to feel that way. We spend months perfecting these models, and the countless hours are the entire reason we feel so much connection to human-made work. Nobody wants to be handed a picture of something that nobody actually painted. So I would rather tell you myself where AI sits in this than have you find out.
AI is here to stay, and I see it as a tool rather than a magic wand. It is not a replacement for human intent. I use it as an assistive partner and never as an automated substitute, which in practice means it makes me faster but it does not make the decisions.
I am a Data Engineer, Software Developer and Architect by trade. Claude works with me as a pair-programmer under strict technical direction: it drafts, I architect, and every line is reviewed by hand before it goes anywhere near your campaign.
The unit photos in the showcase are generated with Gemini. Those armies are not mine, and I could not photograph what is not on my shelf, so they are concept assets I shape, curate and refine until they fit the story being told. They are not anyone's painted work and I would never pass them off as such. That said, I would much rather they were real models, so if you would like yours displayed, come and find me. I will gladly swap them out to show the talents of the community!
I want to reiterate: nothing runs on autopilot. AI gives me draft code and visual foundations, and what ships is reviewed, refined and curated by hand. The standards, the quality and the ethics of it are my own, as is full responsibility for this application, its security, and every bug that crops up.
Echelon is designed so your campaign is yours. No AI reads it, and nothing writes your story for you. It is my philosophy that the stories you tell around the table are what make campaigns so special. That said, there are AI tools listed as Coming Soon on the pricing page, and they are not part of what any plan pays for today. When they arrive they will be entirely optional, they will say plainly what they wrote, and they will not touch a campaign unless you ask.
These tools are advancing quickly and I expect to keep revisiting where the line sits. Building this openly matters to me, so if you have questions about how AI is used here, about the tech stack, or ideas that would make your campaigns run better, I would genuinely like to hear them. Email me, or come and say "Hey!" in the Discord.
David Morgan-Gumm, Echelon developer and founder of SQL Squared Ltd.
From SQL Squared
Echelon is built by the same person behind the SQL Squared podcast. Here is the rest of it.
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