Privacy Policy

Last updated: 31 July 2026

1. Data We Collect

We collect the following categories of personal data when you use Echelon:

  • Account data: email address, username, and encrypted password hash.
  • Profile data: any optional profile information you provide.
  • Campaign data: campaign names, roster details, battle records, and any narrative content you enter.
  • Usage data: pages visited, actions taken within the app, browser type, IP address, and device identifiers.
  • Cookie data: see our Cookie Policy for full details.
2. How We Use Your Data

We use your personal data to: provide and maintain the Service; manage your account and authenticate you; enable campaign collaboration with other players; respond to your support requests; send service-related notifications (no marketing without consent); and analyse usage patterns to improve the Service.

3. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA) and UK, we process your personal data under the following legal bases:

  • Contract: processing necessary to provide the Service you have signed up for.
  • Legitimate interests: improving and securing the Service, preventing fraud and abuse.
  • Consent: analytics cookies and any optional marketing communications (you may withdraw consent at any time).
  • Legal obligation: where required by applicable law.
4. Data Sharing

We do not sell your personal data. We may share data with: third-party service providers who assist us in operating the Service (hosting, analytics) under data processing agreements; other campaign participants where you choose to share campaign data; and law enforcement or regulatory bodies where required by law. All third-party processors are contractually bound to process data only as instructed and to maintain appropriate security measures.

5. Cookies

We use cookies and similar tracking technologies. Please see our Cookie Policy for detailed information about what cookies we use and how to manage them.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: request a copy of the personal data we hold about you.
  • Rectification: request correction of inaccurate or incomplete data.
  • Erasure ("Right to be Forgotten"): request deletion of your personal data.
  • Portability: receive your data in a structured, machine-readable format.
  • Restriction: request that we restrict processing of your data in certain circumstances.
  • Objection: object to processing based on legitimate interests.
  • Withdraw consent: where processing is based on consent, withdraw it at any time.

To exercise any of these rights, contact us at support@sqlsquared.co.uk. We will respond within 30 days. California residents may also have additional rights under the CCPA.

7. Data Retention

We retain your personal data for as long as your account is active or as needed to provide the Service. Account data is deleted within 30 days of account deletion. Campaign data may be retained in anonymised, aggregated form for analytical purposes. Usage logs are retained for up to 12 months. We may retain certain data longer where required by law.

8. Contact & Data Protection Officer

For privacy-related enquiries or to exercise your data rights, contact: support@sqlsquared.co.uk. Echelon is a product of SQL Squared Ltd, registered in England & Wales (Company No. 15613394). Registered address: Greenways, Merthyr Road, Llwydcoed, Aberdare, CF44 0YF. If you are in the EEA or UK and believe we have not addressed your concerns, you have the right to lodge a complaint with your local data protection authority (e.g. the ICO in the UK).

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